Mosvold: A Norwegian Name for Quality in Ethiopia
The company was run by Mr. Torrey Mosvold, a versatile businessman whose family ran a major Shipping line in the southern part of Norway. In the late 1940s, he was approached by a representative from the Norwegian Lutheran Mission, an organization who had started deploying missionaries in Ethiopia. The mission representative told of a country in need of investment and new businesses, with a huge potential. After thorough research, the Mosvold company decided to open a furniture outlet in Addis Ababa, and later expand into other businesses. The shop was to be located at Piazza, on what was then called Emperor Haile Selassie Avenue.....
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